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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Aug. 3, 1913)
THE SUNDAY OREGONIAN. PORTLAND, AUGUST 3, 1913- BRANCH HOUSES GO Lozier Company Will .Sell by Agency Method Aione. . BETTER SERVICE IS OBJECT Independent Concern With Money Invested in Business Thought Stronger Factor in Trade Tlian Salaried Manager. Every time that "Lou" Ross, the Coast representative of the Lozier Com pany, comes to Portland he seems to have some news of the really interesting- character to make public. He was back here this last week and made the announcement that from now on all branch houses of the Lozier firm will be relegated to the discard, since it is the firm belief of the company's officials that business interests are better served by capable agents than by branch houses. In consequence the branches at Chicago, Boston, Philadel phia and San Francisco are now closed. Strong representation has been se cured in each of these cities and the Lozier Company will hereafter dispose of Its product exclusively through dealers. At a time when the majority of motor-car manufacturers are vi tally interested in the branch question, the action of the Lozier Company in abolishing this method of distribution is arousing wide Interest in the trade. "We have found that from both a service and Bales standpoint there is absolutely nothing in favor of the branch house, as compared with a live dealer," says Mr. Rose. "Most of the prominent dealers now in business are those who early recognized the neces sity of furnishing satisfactory service to owners. They have survived because of their service facilities, and the fact that they have obtained the publio con fidence. "From a sales angle the dealer of this , type is vastly more valuable to a manufacturer than a branch house. The dealer's money Is Invested in his business and therefore he has the nec essary incentive to keep after sales. "The factory branch, on the other hand, is too often an institution merely taking business that is forced upon it A branch manager for an automobile concern is oftimes harder to locate than a reigning prince. He may or may not be In his office when a car owner arrives to secure satisfaction in service. His attitude toward the busi ness will decide the failure or success of his particular branch. We believe that by putting the matter squarely up to the dealer, the manufacturer is tak ing the right step in placing the retail sales end on a permanent basis' Strong Companies Formed. The dealers who have taken over Lozier branch business in the various cities include three new companies specially organized for the purpose. Harry S. Houpt, Inc., New Tork City: Albert V. Woodruff, Inc., Boston, and the Bigelow-Willey Motor-Car Com pany, Philadelphia, are the -companies which have Just been organized. All three concerns are composed of men of large experience in the automobile business and backed with strong finan cial means. The Bird-Sykes Company of Chicago, which has been in business for some time on Michigan boulevard, has taken over the distribution of Lozier cars in that city. This concern has one of the best-equipped service stations of any agency in the West. ' The Bekins-Speer Motor-Car Com pany of Los Angeles, which has handled Lozier cars in that city for the past three years, has taken pos session of the San Francisco branch and will operate it as an agency. This is known as one of the most success ful companies in the high-priced car field on the Pacific Coast. E SOCIETY HELPS CAKE HORSES REQUIRE USED AS MOTOR ARGUMENT. Loss of Time Caring for Animals Shown to Cut Into Day's Work, Greatly Redncing Efficiency. Humane societies in various cities of the country are doing an excellent. if unintentional, missionary work for the motor truck, by their highly com mendable efforts to secure better treatment for horses during- the Sum mer months, according to G. W. Ben nett, vice-president of the Garford Company, Elyrla, Ohio. He bases his observation on a bulletin recently is sued by the Humane Society of De troit, and published In various news papers of that city. The bulletin consists of a number of suggestions for owners and drivers of horses. Every one of these suggestions, Mr. Bennett points out, is a potent argument for the substitution of mo tor trucks for horses in city transpor tation work, not only from a humt tarlan standpoint, but from those of efficiency and economy as well. He draws a strong contrast between horse-and-wagon and truck service, by considering each of the various sug gestions in turn. The first suggestion in the bulletin is that the horse be lightly laden, driven slowly and allowed to stop in the Bhade whenever possible during the Summer. Mr. Bennett points out that the motor truck cannot be affect ed by the weather, being absolutely impervious to heat as well as cold. Therefore there need be no loss of ef ficiency because of light loading, slow driving, or rest periods in the shade. Drivers are told to water their horses frequently, but to let the ani mals drink but a few swallows at a time. Allowing 10 stops of two min utes each for a working day, Mr. Ben nett points out that 20 minutes are lost, time enough for the motor truck, which requires water but once or twice a week, even during the hottest weather, to travel two miles, discharge its load and start back for another. To be properly cared for in hot weather, horses should be sponged oft carefully at the end of the day's work, with care taken to wash the eyes, nose, mouth and feet, but not the legs. If the thermometer registers 75 degrees or over, the animal should be wUed all over with a sponge wet in vinegar. The truck can work under capacity loads and speed for days in the warm est weather without any necessity for washing because of the heat. Military to Test Use of Motorcycles, Eight members of the Ohio National Guard recently started on a trip on which they will test the utility of the motorcycle for military purposes. They will ride from Columbus to Camp Perry cy way of Portsmouth. Zenia, Burins: field, Urbana and Bellefontalne. Each rider will carry tentage and complete equipment on his machine. This is the first trip of the kind ever made by the guard, and will not only be a test of i no motorcycles, out will give the sol dlers experience in camping and sub slating in the field, Cadillac leadership in scientific motor car development is once more strikingly demonstrated A new element of efficiency A hew quality of luxury A new source of economy Each year you have looked to the Cadillac for the real and substantial progress in motor car development. You have looked to the Cadillac for the great essentials in the practical motor car. - And you have not looked in vain. Now conceive, if you can, a Cadillac with its essential functions sharp ened, accentuated and. refined. Conceive such a process of refinement culminating in an entirely new; riding quality of unexampled ease. That is precisely what has come to pass in this new car. The principal contributing factor the two .speed direct drive axle is described in detail elsewhere. The Cadillac Delco electrical system of automatic cranking, lighting and ignition, the first practical system ever made and first introduced by us, has, after experience with it on 27,000 Cadillacs, been still further developed, improved and simplified and the slight attention required from the user materially reduced. The carburetor has been improved, its efficiency and its well-known econ omy increased. It is hot water jacketed and electrically heated to facilitate starting in cold weather. Therear springs are six inches longer. The body designs are new and strikingly handsome. Front seat passengers may enter or leave the car at either side. These and many other refinements of essential details make for a greater and a' better Cadillac and serve to more firmly, establish its position as America's leading motor car. The Cadillac Company has never disappointed you in the' smallest par ticular or in a single promise. - WV promise you again, in this new car, a positive revelation in motor car luxury. Cadillac two-speed direct drive axle In this new axle the Cadillac Company once more gives evidence of its leadership in motor-car devel opment and motor-car progress. The advantages of this axle do not lie in its being particularly an Improvement so far as its functions as an axle are concerned, tfut rather in the manifold advantages attained in other directions through the medium of the axle. -r l . 1 ntlAn:..J Dl...V..ir.l i.- r. ;1 w .rrvmWn tn nriUnnrV Construction, There are two oevel pinions and iwo uevci anving gears, mis ftitorun iwv i"'' '-"i. ..v - - driving direct from the engine to the axle without intermediate gearing. In attaining; these mocb.-dei.lred qualities. Instead of adding; complleaxlons to the power plant which make for greater fnel consumption and for greater upkeep expense, they have been attained by methods which are strikingly the reverse, vis by methods which lessen the fuel consumption, methods which de crease friction with its resulting; wear and methods which make for longer life, together with am ap preciable decrease in the cost of operation and maintenance. TV, .. .... ,. 1 ain(ria .lii-.ff O" . . a - rntin. r.nira frnm ohmi 3 K n 1 HnWTl tn 4 t r 1 aCCOrdlnST tO the CAT. Any single-gear ratio is necessarilv what it is because a single-gear ratio must be, or should be, the particular one which is best adapted for all-around general use. No one single-gear ratio can possibly be Just right for all speeds and for all conditions But by using two direct-gear ratlpB we nave exactly doubled the means for promoting the economical and effi cient application of power developed by the engine to the driving of the car. Specifications in Brief ENGINE Pour-cylinder i 4 -inch bore by 6-inch stroke; silent chain-driven cam shaft pump shaft and generator shaft; enclosed valve mechanism. Five -bearing crankshaft. HORSE - POWER 40-60. COOLING Water, copper - jacketed cylinders. Centrifugal pump; radiator, tubular and plate type. IGNITION Delco dual system. CRANKING DEVICE Delco Electrical, patented. LUBRICATION Cadillac automatic splash system, oil uniformly distributed. CARBURETOR Special Cadillac design of maximum efficiency, hot-water jacketed and electrically heated; air controlled from drivers seat. CLUTCH Cone type, large, leather faced with special spring ring in fly wheel. TRANSMISSION Slid ing gear' selective type three speeds forward and reverse. Chrome, nickel steel gears running on five Annular 'ball bearings. 'CONTROL Hand-gear change lever and hand-brake lever at driver's right, in side the car. Service brake, foot lever. Clutch, foot lever. Rear axle gear control, electric switch. Throttle accelerator, foot lever. Spark and throttle leverB at steering wheel. Carburetor air control, hand lever on steering column. DRIVE Shaft, to two sets of bevel gears of special cut teeth. AXLES Rear full floating type; special alloy steel live axle shafts: two-speed direct drive (see detailed descrip tion). Front axle drop forged I beam section with drop-forged yokes, spring perches, tie-rod ends and: roller-bearing steering spindles. Front wheels fitted with Timken bearings. BRAKES One internal and one external direct on wheels, 17-inch by 2 drums; exceptionally easy in operation, both equipped with equalizers. STEERING GEAR Cadillac patented worm and worm gear sector type, adjustable. 18-inch steering wheel with walnut rim, aluminum spider. WHEEL BASE 120 inches. TIRES 36-inch, bv 4-inch: Q. D. demountable rims. SPRINGS Front, semi-elliptical. Rear, three-quarter platform FINISH Calumet Green with gold stripe. STANDARD EQUIPMENT Cadillac top, windshield, full lamp equipment gasoline gauge, electric horn, power tire pump, foot rail and cocoa mat- in tonneau or open oars, robe rail, tire holders, set of tools, tiro repair kit, Warner Autometer. In the new Cadillac axle we have as before stated, two direct-drive-gear ratios.' The low direct-drive gear which is 3.66 to 1. is especially adapted for city driving, where starting, stopping and slowing down are frequent and where cautious operation Is necessary. The high direct-drive-gear ratio, which is 2.5 to 1, is of special advantage where speeds -of about 16 miles or more per hour are permissible and desirable. The change from one gear ratio to the other Is made by means of a simple, convenient electric switch. , The advantages of the high direct-drlve-gear ratio lie primarily in the fact that with it, any given speed of the engine produces an increase of about 42 per cent in the speed of the car. For example: at an engine speed of 700 revolutions per minute, with the low direct-gear engaged, the car will travel approximately 21 miles per hour; while on the high direct gear it will travel approximately 30 miles per hour with no increase in engine speed. ' This great increase In car speed in its relation to engine speed accomplishes a number of desirable things Among these is a decrease in gasoline consumption- for a given mileage. This is due to the fact that with the engine turning over slowly comparatively speaking a given quantity of -gas sis utilized to greater advantage and generates more actual power than with the engine turning over more rapidly. Friction also Is materially reduced by reason of the parts operating more slowly and this. too. is a factor in reducing gasoline consumption when driving on the high gear. Another great advantage Is that with this direct drive high-gear ratio, there is obtained an ex traordinarily luxurious smoothness in running, together with a marked quietness and a comparative freedom from the vibration which, to a greater or less extent, is ever present when traveling at high speed with a, low-gear ratio. rive-Passenger Touring Car $1975 Other models Seven-passenger car. $2075 Phaeton, four-passenger 1975 Roadster, two-passenger.......... 1975 All prices are F. O. B. Detroit and include standard equipment. Landaulet Coupe, three-passenger Inside drive limousine, five-passenger. Standard "Limousine, seven-passenger. . .$2500 . 2800 .$3250 CADILLAC MOTOR CAR CO., DETROIT, MICH. DOUGLAS PRAISES COOS GOOD ROAD'S SUPPORT BY CIT IZEN'S COM MJEXDED . Association In Xeirhborlng County Highly Pleased! and Promises Oo-op ration. ROSEBURG. Or.. Aug. 2. (Special.) Believing the interests of Coos and Douglas Counties are in common, in the matter of good roads, the Doug las County Good Roads Association has prepared resolutions praising the citi zens of Coos County for the manner in which they have answered the call of Improved highways. Copies of the resolutions have been sent to the Coos County Good Roads Association. The resolutions, which were submit ted by George Neuner, Jr., George M. Brown and B. B. Stewart, follow: Whereas, The Good Koads Association of Coos County, Oregon, has recently gone upon record as favoring th bonding of said countv for the full amount of its. legal in debtedness, for the purpose of improving Its highways and especially designating the construction ot a hard-surface road between the Douglas County line and Sunset Bay on Coos Bay. Oregon, via .Bridge; ana, vtirtu. Es.id Coos County Good Roads Association has been and Is the pioneer In favoring and advocating the construction ana improvement 01 such a nignway, wnicn would greatly aid in the development of Western Douglas and Coos Counties and bring about a greater commercial Inter course between these two banner counties of this great commonwealth generally; now, therefore, be it Resolved, by the Good Roads Association of Douglas County, at a meeting held In Roseburg, Oregon, oh the 25th day of July, 1913, that we heartily appreciate and In dorse the activity of the Coos Counay Good Roads Association In this great movement, and do hereby pledge said association our loyal support and hearty co-operation with an endeavor of bringing about the construc tion and improvement of a permanent high way from Coos County to Roseburg via Camas Valley and Brockway, and thus by an united effort bringing us In closer touch with our sister county and its great natural resouroes. ... MOTO METERS GIVEN" PRAISE Grand Prix Winners Send: Commen dation After Big Race. The following tjablegram was re ceived by the Motometer, Company, New York, on July IS, after the Grand Prix race in France, the blue ribbon event of the foreign automobile racing world, in which the celebrated drivers, Boillot and Qoux, finished first and second: "Tour, motometers mounted on our cars have given us complete satlsfac tion. (Signed) Boillot and Goux." The motometer la one of only two or three American accessories ever put on French cars by Frenchmen. And the motometer has only been Introduced IS MAKERS OF NATIONAL- CAR AIM FOR WIDE MARKET. Motor Made Almost Entirely of Stock Parts Slakes Record Un--beaten, hy Foreign Machines. It was more than 13 years ago, and that's a long time In the motor car business, that the builders of the now internationally famed National cars sought a name for their product. It was the desire of those dreamers of that day to produce a car that would be favorably known and accepted all over the country. At first It was the dream of car builders to produce cars that would "make good" in the immediate vicinity of their homes where manufactured. The National was one of the first com panies to go after a Nation-wide mar ket. That this company has succeeded is shown by the fact that the National is not only In demand in the Nation, but all over the world. This, then, is why the name "National" was adopted by the National Motor Vehicle - Com pany, of Indianapolis. This name "Na tional" was selected so that it would stand tor such, superior qualities that the car would be able to give service in any territory and compete with cars built in any city in the oountry.. The National car. today noias xne world's stock championship. Last year a National car, made almost entirely of stock parts, won the famous inter national 500-mile race. This year the National was not entered, but the Na tional's record remains supreme, as it was not lowered by the splendid fcuro pean cars that came across the water to win the race. The company has en Joyed steady prosperity and constant growth. Today it is perhaps as well known all over the world as any- other one .car. The' company's motto Is "quality." . - Newspapers TJse Motorcycle. . ' Two motorcycles are used in the cir culation department of the Chicago Tribune to supervise the distribution of papers throughout the city. Each night these riders make the rounds, checking up deliveries at the various stations, reporting accidents or delays in the receipt of bandies of papers. These motorcyclists also answer hurry calls to stations where the regular supply of papers has failed to arrive. The Evening Post, of Pensacola, Fla., also finds a motorcycle van valuable to de liver, papers to the stations in the suburbs of the city. The News says that (he cost of upkeep for the motor cycle is nominal, and on account of being able ' to get the papers to the suburbs earlier, the circulation has been greatly increased. SPOKANETRIP REPORTED CADIILAC makes hard WITHOUT PO'OTUKE. RUN One Piece of 6 0 Per Cent Grade Bat. fles Car but Other Heavy Hills Are Taken Easily.' SPOKANE, Wash., Aug. 2. (Special.) A. Cohn, president of the Northern Grain & Warehouse Company, and fam ily. Pearl Boyer and Walter Steepy, chauffer. In a 1912 Cadillac, recently made the run from Portland to Spo kane, without even a puncture Mr. Cohn says, "Too much praise can not be given the Cadillac for this trip. We lost our road before coming to the Deschutes River, and suddenly found ourselves on the brink of a canyon, "Two thousand feet below us ran the Deschutes River. There was no backing: out, so, after a perilous de scent over an extremely rocky road, we reached the bottom, when, to our nor ror, we found that we were obliged to climb the other side again. The ascent was about half a mile long. We were unable to take the grade at its steepest place, but at the foot of the hill It was 60 per cent. "Never have I experienced such an affair as that. A 'slip, a fault in chang- been instantly filled. It is called "rat tlesnake grade" and later we learned that 'our car was the largest and heav iest one that had ever come up that grade. Several people could scarcely believe we had accomplished it. I Bay again that too much praise cannot be given to the Cadillac for its unfail ing service." Mr. Cohn reports the roads to be in excellent condition except for a tew places in Central Oregon and South eastern Washington. The distance covered was 483 miles. Mr. Cohn and party will leave for Portland Wednes day mornlnf;. The route will be via Penewawa Ferry, Walla Walla, - Pen dleton and The Dalles. Road Bond Issue Favored. SALEM, Or,, Aug. 2. (Special.,) "Jackson County will appropriate J500, 000 for building roads at a special elec tion in August," said State Highway Engineer Bowlby, who returned from that county today. "The money will be used in building 50 miles of what will be a part of the Pacific Highway. I found the people enthusiastic over the subject of improving the highways, and there is no question as to the proposi tion being approved by a large vote." Under the law passed at the recent session of the Legislature providing a state highway commission, all counties that desire may have the services of the highway engineer. Mr. Bowlby has been asked to aid in the prelim inary work tn Jackson County, and will be there when the money for the work is available. It will be raised ing gears, and probably we would havetbrough, a bond issue.